When.In/Florence

Go Where the Florentines Go

A New Travel App to Show You Where Florentines Go to Eat, Drink And Play

Launching 2023

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Florence
when in Florence, go where the Florentines go and be immersed in the Renaissance history of the city. Explore the city's famed attractions from the Duomo and the Uffizi Gallery to the iconic Ponte Vecchio and the Boboli Gardens and take in breathtaking views of the surrounding Tuscan countryside. Try the local cuisine, sample the famous wines and enjoy the vibrant, artistic atmosphere that can only be found in Florence.
Discover the beauty and charm of Florence when you visit this city. Take a stroll along the Ponte Vecchio, explore the Uffizi Gallery, dine on some of the city's world-famous dishes, and savor a taste of some of the local wines and delicacies. Spend a leisurely day in one of the city's many outdoor spaces and parks, or take in some of the culture – including iconic sights such as the Palazzo della Signoria and the Duomo. Check out some of the city's museums and architectural wonders, such as the Giotto's Bell Tower, a must-see landmark. Enjoy a wide variety of outdoor recreation like kayaking or golf, or relax at a cozy café for lunch. Don't forget to also take advantage of some of Florence's unique sporting events, such as attending an Italian football match at the Stadio Artemio Franchi. Experience all the city has to offer and make your trip to Florence one you'll never forget.

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